The IBM Global CEO Study 2010 showed a result very interesting and remarkable that the world can change for the better.
Total of 1,500 CEOs surveyed from 60 countries worldwide in 33 industry sectors. The survey found that less than half of executives surveyed believe that they or their companies to deal successfully with the growing complexity of global changes in centers of economic power, has accelerated the industrial processing, increasing amounts of data and causesrapidly changing customer preferences.
The CEO seems that most of severity, management, discipline, integrity and vision necessary to equip them and their activities to this growing complexity believe. The ability only in a society increasingly complex business processes and could surf is creativity and this was the number one time and determined leadership in the future.
The survey is critical to ensure that the world is in a new era, whereCreativity is increasingly important. This research also shows that it is necessary to explore innovative ways to manage the structure of an organization, finances, people and strategy and offer the old business models may not require all the solutions business to remain competitive, profitable and sustainable.
But there's a challenge ....
The challenge is the attitude, the fear and the perception of human creativity. People associate creativity with a specialView or personality of a genius, others as a particular style of thinking (thinking of the right brain directed) and see some people are simply born artistic. Thus, the definition and understanding of creativity can be problematic. The idea that creativity as a personality trait called a psychological level, because it gives people an excuse not innovative or the beginning of the change itself, so the problem of recruiting a challenge for creativity. This makes creativityOn a rare commodity business. But this can not be accepted.
What employers can do now?
This article offers a temporary solution. The article first explain the connection between creativity and innovation, and then show how creativity and innovation can be implemented in the workplace.
The relationship between creativity and innovation
The literature gives different definitions, the terms creativity and innovation explains. For the purposes of this article,Creativity can be seen as psychological and social process, discovery or new combinations of ideas or concepts through the process of conscious or unconscious understanding of both managed are defined.
Three things are necessary for creativity:
Resources - knowledge, know-how and access to information. Creative thinking - the ability of a person to think outside the box and put together existing ideas in new combinations. Internal motivation - motivation from within, a person's personalNeeds and the passion to be creative.
There are three very important things to note:
Creativity discards preconceived assumptions. A person seeking a new creative approach or method seems unthinkable, perhaps others. Creativity requires divergent thinking (generating a lot of unique ideas) and convergent thinking (a combination of these ideas in the best score). Creativity is not only a right-brain thinking direct approach, but a whole brain approach.
InBusiness, creativity required for innovation. Innovation is the process of production and application of creative ideas in a specific context. In other words, innovation is the introduction of something new and valuable - an artifact or a method - a work of production, marketing or management system.
Three factors determine the strengths and weaknesses of an organization in the innovation process, namely:
That a society (the importance of resources), As a companydoes its job (the importance of processes) and What do you do for a company (the values of society).
It 'important to note that there are two phases of the innovation process, namely:
Invention idea generation, evaluation and recognition opportunities ideas (creativity) is given, and Exploitation, which is the development and commercialization (innovation).
Innovation is related behaviors, actions and personalities of the individuals or actors involved inInvention and exploitation steps.
The implementation of creativity and innovation in the workplace
Creativity is the foundation for disruptive innovation and continuous reinvention required in the volatile economic environment, uncertain and complex, and begins with "creative thinking" leadership. Business leaders must encourage others to drop obsolete approaches and take risks as balanced. They clearly thought hug performed exemplary. Business leaders musttransport and dispose of the interaction in a whole new way, long-standing beliefs and business models, if necessary, the status quo are significant and radical and looking for solutions that will be tomorrow's problems.
Business leaders must promote a true culture of creativity and innovation. This can be done to ensure that the needs of major international organizations, in particular the needs of physical, emotional, mental needs and spiritual needs, according to Schwartz (2010:1) conducted. This is theKey to creativity. The unmet needs of most people are too busy, the less energy they bring to their work and be less creative.
Creativity can be taught and entrepreneurs must make to employees in an effort to teach creativity in a systematic way. Business leaders, six steps to teach their employees to be creative and innovative. These six points are a combination of creativity Plsek directed cycle in 1992 and Luecke and Katz created model of innovationof 2003 (Cropley 2008:271). The first four points include creativity and innovation of the last two steps.
Step 1: Preparation and Activation
They meet at this stage, the staff and observe the data, develops an awareness and analysis is done.
Step 2: Imagination and the generation
Here are a number of possible solutions generated
Step 3: Develop and lighting
One or more promising, new and improved solutions are collected
Step 4: Actionand verification
Analyze and evaluate, so that a uniform solution can be developed
Step 5: Communication
The product proved to be informed the other
Step 6: Validation
The product is launched / introduced. The company has to live with it, before the improvements can be made
Business leaders want to encourage employees to bring their unique talents to express and cultivate their passion by people in roles that inspire their imagination (Schwartz,2010:1-2). It 'very important that managers ensure that employees know that their work is important, because humans are animals-meaning-making. Creative thinking is aroused when people know that their work and contributions make a difference.
Creative thinking requires time and managers need to give an uninterrupted period of rapid release the pressure for immediate answers and solutions to foster creative thinking. The best way to encourage innovation is planned"Special time-out sessions" on a regular basis. Employees also need time to recover and be renewed and can not be used continuously. You must be able to get away from the problem so that the subconscious mind to work and meditate, and only then can creative discoveries occur (Schwartz, 2010:1-2).
Managers can enhance both creative thinking and innovation in their businesses or crimp creativity (Sloane, 2003:1-2). The contractor mustto avoid:
Criticism Ignoring the brainstorming The efficiency of selection on innovation, Revision people Do not try something because it "is not in the plan" or a mentality of "fix it because if it works" Guilt False rewards Neglecting the formation.
To enhance creativity and innovation require managers to:
Laying the foundations for change Make your vision real, Ask questions, research A different view (and not the view of the status quo) Combine the unusualwith the usual To break the rules, Welcome to the experimentation and learning, and Use the organizing team and the innovation team.
Necessary for the implementation of creative and innovative business leaders:
Firstly, to develop strategies and achieve its business strategy and mission in terms of creativity and innovation to their organizations. Secondly, their visions and strategies to share with their employees. Third, to explain to their employees, that creativity can be taught and that everyone hascreative ability. This must be done in a convincing way, because people think that only certain people are creative, they tend to be convinced otherwise. Fourth, explain their expectations, set the saw to the success and clearly define the playing field. Business leaders must encourage employees to find their creative potential and experiment.Employees must be ensured that the risk and failure is unacceptable and will not be penalized if they are not "too creative" to beother workers. Finally, entrepreneurs will lead, coach, monitor, and reward creativity and innovation need to ensure that part of the corporate culture. Can improve the intelligent use of success stories and implementation of feedback in the form of blogs, social media and team competitions creative behavior.
Completion
Old paradigms and the fear of the "mystic beings" called "creativity" is overrated. Creativity is essential to face the challenges of growingglobal competition, technological developments, the complexity and uncertainty into the unknown. These challenges need to motivate entrepreneurs to think differently and to break the old thinking, business models and the status quo.
Edward de Bono said: "There is no doubt that creativity is the most important human resource of all. Without creativity, there would be no progress, and we would always repeat the same pattern."
The time for change isnow! Creativity is the key to business challenges to unlock and launch the company into the future. So, in fact, begins long-term business solutions and creative leadership .....
Creativity is the fuel to change the world for the better, so that people and companies address the challenges and complexities of an unknown future.
References
Cropley, DH (2008) the promotion and measurement of creativity and innovation: individuals, organizations and products. Creativity ResearchMagazine
Schwartz, T. (2010) Six secrets to promote your creativity (Online) Available from: http://www.huffingtonpost.com/tony-schwartz/six-invisible-secrets-to_b_678444.html [Accessed 20 August 2010]
Sloane, P. (2003) guides the leaders of lateral thinking skills - unleash the creativity and innovation in you and your team (2 nd Ed) London: Kogan Page Limited
